What tracking technology actually means
When you visit wavefluxdrift.com, small data files get stored on your device. They're called cookies. Some people get nervous about this, but it's how modern websites remember you between visits.
Think of it this way: without these files, you'd need to log in every time you clicked to a new page. You'd lose your research preferences. The platform wouldn't remember which financial models you were working on.
Beyond basic cookies, we use similar technologies like web beacons and local storage. They all serve the same basic purpose – making your experience on our platform more efficient and personalized.
Types of tracking we use
Not all tracking serves the same function. We've organized ours into four categories based on what they actually do for you and for our platform operations.
Essential Operations Required
These keep the platform running. You can't opt out of these because they're fundamental to basic functionality.
- Session authentication for your account
- Security tokens that prevent unauthorized access
- Load balancing across our servers
- Form submission data protection
Functional Features Optional
These remember your preferences. The platform works without them, but you'll have a more customized experience if you allow them.
- Your preferred currency display settings
- Saved dashboard layout configurations
- Language and timezone preferences
- Recently viewed financial reports
Analytics Data Optional
We track how analysts use different features. This helps us figure out what's working and what needs improvement.
- Which research tools get used most frequently
- Where users encounter navigation issues
- Time spent analyzing specific datasets
- Feature adoption rates across user segments
Marketing Intelligence Optional
These help us show relevant content to the right professionals. If you've visited our valuation resources, we might suggest related materials.
- Content recommendation personalization
- Event invitation targeting for Bangkok seminars
- Email campaign effectiveness measurement
- Professional development program suggestions
Managing your tracking preferences
You're not stuck with our default settings. Every major browser gives you control over how sites can track your activity.
Just understand that blocking certain cookies will affect functionality. You might need to re-enter preferences each session or lose access to personalized features.
Chrome & Edge
Settings → Privacy and security → Cookies and other site data. Choose your blocking level and add specific site exceptions.
Firefox
Settings → Privacy & Security → Enhanced Tracking Protection. Select Standard, Strict, or Custom based on your comfort level.
Safari
Preferences → Privacy → Website tracking. Check "Prevent cross-site tracking" and manage cookie storage options.
Mobile Browsers
Navigate to your browser's settings menu, find Privacy or Site settings, then adjust cookie permissions for individual sites or globally.
How long we keep tracking data
Session cookies expire when you close your browser. Persistent cookies stick around longer – anywhere from a few weeks to two years depending on their purpose.
Analytics data gets aggregated and anonymized after 90 days. We don't need to know that specifically you viewed a particular report six months ago. We just need broader usage patterns.
You can clear all cookies anytime through your browser settings. This logs you out and resets all your preferences to defaults.
Third-party tracking services
We use a few external services that place their own cookies. These companies have their own privacy policies that govern how they handle data.
Our analytics provider tracks site usage patterns. Our email platform measures campaign engagement. And we work with educational content delivery networks that optimize loading speeds for training materials.
We've vetted these partners. But you should know they exist and can set their own tracking elements when you use our platform.
Updates to this policy
Technology changes. Regulations evolve. We'll update this document when necessary to reflect new practices or legal requirements.
Major changes get announced through email to active users. Minor clarifications just get posted here with an updated date at the top.
Check back occasionally if you're curious about how our approach has shifted. We try to be straightforward about what we track and why.
